About Us

Carlos Perez is a Latin music executive and co-founder of The 360 Group Inc. with over 24 years of experience in the industry. He has been instrumental in developing some of the most successful Latin artists of our time including Marc Anthony, Gloria Estefan, Gilberto Santa Rosa, Víctor Manuelle, Jon Secada and Thalía.


He began his career with EMI Latin Music fostering the label’s budding stars including Jon Secada, Selena and Paulina Rubio. He stayed with the company for a decade then moving on to serve an 12 year tenure at Sony Latin, a division of Sony Music Entertainment, where he presided as the Vice President of Promotion & Marketing. During these years Carlos developed, nurtured and became the architect behind the success of such globall acts as Marc Anthony, Gilberto Santa Rosa, Elvis Crespo, Jorge Celedón, Son By Four as well as, rejuvenating the career of the iconic Celia Cruz.
Apart from his experience in the recording industry, Perez is known for his strong work ethic, dedication, and unparalleled connections within the industry’s network. Now as a co-founder of The 360 Group Inc., a Management, Marketing and Promotions Company based in Miami, Carlos has been influential in the successful return of Charlie Zaa and the development and achievements of 55th GRAMMY winner Marlow Rosado. 

Perez’s hit list of songs, multi-platinum selling albums, and multiple award winning projects have been the soundtrack and foundation of our generation.

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Ivon Rodriguez is a television executive and co-founder of The 360 Group, Inc with over 13 years experience in the entertainment industry. She has been instrumental in the start up phase of television stations including Telemundo Boston, Telemundo Providence, and the Caracol Miami station formerly known as GenTV Channel 8, currently MundoFox.

Ivon has also held the position of General Sales Manager and General Manager of Telemundo Connecticut and Western Masssachusetts. Her expertise in 360 degree marketing platforms has allowed her to realize large productions such as Telemundo family expo Feria de la Familia in multiple markets and GenTV supersite entertainment stage the nation’s largest outdoor festival Carnaval Miami (Calle Ocho). Ivon has also been key in the rebranding of artist and television station campaigns through her work in marketing, promotions, and business development.

Ivon has a double bachelor from Brown University and is currently enrolled in an Executive MBA program with IE Business School and Brown University. She remains active in her community through her leadership positions in the Junior League of Miami and Brown University Alumni Club of South Florida.